Here is the project I did for Upwork in collaboration with ALTO New York and Porto Rocha.
It was a big rebranding campaign named UpWeGo with main focus on emphasizing the Upwork's core principle: connecting world's largest independent creators community with businesses to help them thrive in a remote economy. Love the result so much and want to briefly guide you thought the process.
Above is the first of the six illustrations that made an UpWeGo campaign.
Animation was done by amazing Rafael Morinaga.
Other color options are presented below. The one with the red background was chosen by the client.
Still can't decide which one I like the most.
Here is the hypnotic one
Initial sketch and alternative color option
Another illustration with a few color options and the sketch
Next stop. Final version of the illustration and two draft sketches.
This strange fellow on the left found out the way to make it to the final image, eventually.
Last two illustrations to complete the series and a few additional sketches to give more insight on the process
And a small look on how it all came out together
Photos source portorocha.com
Still illustrations for those who want to have a better look
